The project involved designing and implementing an interactive world map for Bühler Group’s Application Centers webpage. The goal was to create an engaging, user-friendly interface that allows visitors to explore Bühler's global network of application centers interactively.
Bühler Group, a global leader in industrial process technologies, required an interactive map to showcase their application centers worldwide. This map needed to highlight the extensive reach of Bühler's services, making it easy for users to find and learn about each center's offerings.
The main challenge was to create an interactive map that could handle over 1000+ triggers and interactions, ensuring smooth performance and an intuitive user experience. Additionally, the raw data for this project was provided in an Excel file with multiple sheets and dozens of rows and columns, adding complexity to data management and integration.
Managing Complex Data: The raw data for the project was provided in a comprehensive Excel file, comprising multiple sheets and dozens of rows and columns. This presented several challenges
- Data Consolidation: Combining data from multiple sheets into a single, coherent dataset for easy integration.
- Data Accuracy: Ensuring the accuracy and consistency of data across different sheets.
- Data Mapping: Mapping the data correctly to the interactive elements on the map.
To address these challenges, the following steps were taken:
- Data Cleaning: Initial data cleaning to remove duplicates and inconsistencies.
- Data Structuring: Organizing the data into a structured format suitable for mapping.
- Validation: Cross-referencing the data with Bühler Group’s internal records to ensure accuracy.
The solution was developed using Adobe InDesign, leveraging its capabilities to create complex interactive elements. Adobe InDesign was chosen for its powerful layout design tools and support for interactive features, making it ideal for this type of project.
The implementation process spanned over three months and was solely managed by the project designer. Key steps included:
- Mapping Triggers and Interactions: Over 1000+ triggers were meticulously mapped to ensure every interactive element worked correctly. This included clickable regions, hover effects, and pop-up information windows.
- Design and Layout: The visual design of the map was crafted to be both aesthetically pleasing and functional. Colors, typography, and layout were carefully selected to align with Bühler Group's branding.
- In 5 plugin: In 5 plugin from Ajar Productions was used to translate the design and trigger interactions to working web files(HTML, CSS, JS).
- Testing and Refinement: Extensive testing was conducted to ensure all interactions performed as expected. This included usability testing to refine the user experience and address any issues.
- Finalization: The final map was embedded into the Bühler Group website, integrating seamlessly with the existing content.
The interactive map successfully met the project's objectives, providing a visually engaging and user-friendly way for visitors to explore Bühler's application centers. Key results included:
- Enhanced User Engagement: The interactive elements encouraged visitors to explore the map and learn more about each application center.
- Improved Usability: The intuitive design made it easy for users to find the information they needed, enhancing the overall user experience.
- Positive Feedback: The map received positive feedback from both internal stakeholders and website visitors, highlighting its effectiveness and visual appeal.
The successful implementation of the interactive map for Bühler Group's Application Centers demonstrates the power of interactive design in enhancing user engagement and experience. Key takeaways from this project include the importance of meticulous planning and testing when handling complex interactions, as well as the value of using robust design tools like Adobe InDesign. This project not only met the initial objectives but also set a new standard for interactive elements on the Bühler Group website.
