Governance | Annual Report 2022

The Bühler Group’s annual report page on governance features two interactive infographics designed to convey detailed information about the company’s governance structure and practices. These infographics were created to enhance user engagement and simplify the presentation of complex governance data.

The primary objective was to create an engaging, interactive representation of Bühler’s governance information. The aim was to make it easier for stakeholders to understand the company’s board composition, executive management roles, and governance practices.

The governance page of Bühler’s annual report includes several key sections:

1. Board Composition: Detailed profiles of board members, highlighting their roles and contributions.
2. Executive Management: Information on the executive team, including their responsibilities and backgrounds.
3. Governance Practices: An overview of the company’s governance framework, including policies and procedures that ensure effective management and accountability.

These sections are crucial for stakeholders to gain insights into how Bühler is governed, who the key decision-makers are, and the principles guiding their corporate governance.

Creating interactive infographics for such complex and detailed content presented several challenges:

1. Data Complexity: The need to distill intricate governance data into an accessible format.
2. User Engagement: Ensuring that the infographics were not only informative but also engaging to encourage stakeholder interaction.
3. Integration: Seamlessly embedding these interactive elements into the existing webpage without affecting its performance.

The infographics were designed using Adobe InDesign, chosen for its robust layout and design capabilities. The process included the following steps:

1. Data Analysis: Gathering and analyzing governance data to identify key elements for inclusion.
2. Prototyping: Creating initial designs and prototypes to explore various interactive features.
3. Development: UImplementing interactive elements such as clickable areas, hover effects, and detailed pop-ups using InDesign.
4. In 5 plugin: In 5 plugin from Ajar Productions was used to translate the design and trigger interactions to working web files(HTML, CSS, JS).
5. Testing: Conducting extensive testing to ensure functionality across different devices and browsers, followed by refinements based on feedback.

1. Interactive Triggers: Careful mapping of interactive triggers to ensure each element, such as clickable regions and hover effects, functioned correctly.
2. Design Consistency: Maintaining design consistency with Bühler’s branding to ensure a cohesive look and feel.
3. Seamless Integration: Embedding the final interactive infographics into the Bühler Group website, ensuring they worked smoothly alongside other content.

The interactive infographics achieved the desired outcomes, including:

• Enhanced User Engagement: Increased interaction with the governance content, as stakeholders spent more time exploring the infographics.
• Simplified Communication: Complex governance information was conveyed in a clear, accessible format. Complex data was effectively communicated, making it easier for stakeholders to grasp the impact of Bühler’s operations.
• Positive Feedback: The infographics received praise from stakeholders for their visual appeal and effectiveness in presenting detailed governance data.

The development of interactive infographics for Bühler Group’s governance page demonstrates the effectiveness of using advanced design tools and interactive elements to present complex information. This project not only improved stakeholder engagement but also set a new standard for presenting governance data in annual reports.

Link for Reference: Bühler Group Governance