Italian GP | Autodromo Nazionale Monza 2023

Project Name

Italian GP Desk Piece

Client

Formula 1 Enthusiast Community

Objective

Create a printable, frameable infographic of the Italian GP that integrates a scale model of the winning car to serve as a unique desk piece for Formula 1 fans.

Formula 1 fans are known for their passion and dedication to the sport. Many fans seek memorabilia and collectibles that allow them to celebrate and display their favorite races and moments. The Italian GP at the Autodromo Nazionale Monza is one of the most iconic races in the F1 calendar, and its high-speed straights and historic corners make it a fan favorite.

The objective was to design an infographic that not only presents essential race details but also serves as a functional and visually appealing desk piece. The infographic would be printed and framed, with a slot to place a scale model of the winning car, creating an interactive and dynamic display.

To understand the needs and preferences of the target audience, we conducted surveys and interviews with Formula 1 enthusiasts. Key insights included:

• Desire for Memorabilia: Fans expressed a strong interest in unique and interactive memorabilia that can be displayed at home or at work.
• Aesthetic Appeal: Fans expressed a strong interest in unique and interactive memorabilia that can be displayed at home or at work.
• Interactivity: Fans expressed a strong interest in unique and interactive memorabilia that can be displayed at home or at work.

Conceptualization

• Brainstormed ideas and sketches for the infographic layout.
• Ensured the design incorporated key elements: race track map, race statistics, and placeholders for the scale model car.

Wireframing

• Created wireframes to outline the placement of text, images, and interactive elements.
• Iterated on wireframes based on feedback from focus groups.

High-Fidelity Design

• Developed a high-fidelity design using Adobe Creative Suite.
• Included detailed race information, such as circuit length, race distance, number of laps, and the lap record.
• Highlighted the top three finishers and their respective times.

Interactive Element

• Designed a slot within the frame where a scale model car could be placed, aligning it with the race track on the infographic.

Usability Testing

• Conducted usability testing with F1 fans to ensure the design was intuitive and the interactive element functioned as intended.
• Made adjustments based on feedback, such as improving the visibility of certain statistics and ensuring the model car fit securely.

The final design features:

• Race Track Map: A detailed map of the Autodromo Nazionale Monza, highlighting sectors, DRS detection zones, and key corners.
• Race Statistics: Circuit length, race distance, number of laps, and lap record prominently displayed.
• Top Finishers: Names and times of the top three finishers clearly listed.
• Interactive Slot: A designated space for placing a scale model of the winning car, creating a dynamic and interactive desk piece..

The infographic was printed on high-quality paper and framed. The frame includes a custom-made slot that securely holds the scale model car. Fans can easily insert and remove the car, allowing for interaction and engagement.

The feedback from the Formula 1 enthusiast community was overwhelmingly positive. Users appreciated the combination of aesthetic appeal and interactivity. The desk piece not only served as a conversation starter but also allowed fans to relive the excitement of the Italian GP every day.

The Italian GP Desk Piece successfully met the needs and desires of Formula 1 fans by providing a unique and interactive way to celebrate their favorite sport. The project highlights the importance of understanding user preferences and incorporating interactive elements to enhance user engagement and satisfaction.